This conundrum has sprung up over and over when any one discusses OPACs. It is a valid question/issue. However, it is something that really must be examined within the context in which this problem evolved. So since we are comparing Amazon, Google, and the OPAC together a little history (for the sake of brevity I am only going to use the top two ILS vendors in this little rant):
- Amazon launched in 1995 (important note: Amazon didn’t make its first annual profit until 2003)
- Google began in 1998.
- Sirsi was founded in 1979 (Dynix was founded in 1983)
- Innovative Interfaces was founded in 1979
You could pretty much say that the Online Public Access Catalog began about the same time as Amazon, right around the time this crazy internet thing started to make sense in an applied model to:
- Make Money
- Connect with customers remotely
Amazon and Google are chasing the consumers dollars. It behooves both giants to make sure you find what you are looking for. Really, Google and Amazon want you to find something or anything remotely close to what you are looking for, because that increases the likely hood that you will buy something or follow an ad to buy something. For the OPAC it is trying to find you what you want, and exactly what you want.
This “exactly” part falls squarely in the purview of librarians. The behavior of the OPAC search has been dictated to vendors by their customers. It seems to me that in the beginning Librarians purchased ILS that made the most sense for THEM, not the users. No librarian, especially a catalog librarian, would have purchased a system that allowed you to misspell an author and still return that authors works! The notion of user centered design had not really come to practical fruition yet.
Even in the beginning Amazon and Google were not the seamless smooth purveyors of quality user interaction goodness that they are now. It has been a long and winding road to get where we are today. Indeed, to get where we are has taken lots, and lots of money! The ILS vendors also spend lots and lots of money improving their software, their search, their interfaces, really every aspect of their product. The big difference between the ILS guys and the Amazon-Google guys: product versus service. In general, the Amazon-Google guys’ software is a service, they are never selling their software to people, people go to their web site and use it. The ILS is selling a software product. Which means their software has to be made in such a way the the customer likes what it does enough to spend lots of money on it. While the OPAC is an important part, it is not the ONLY part of the ILS.
The OPAC is the face that the patrons see however, and this is where the convergence of web giants and small libraries occurs and the “OPAC doesn’t do like Amazon/Google” problem arises. Now that more people use the web, and Amazon and Google have become fixtures on the web and cornerstones in the everyday life of web users, when someone goes to a library site they expect it to perform just like Amazon or Google. Well sorry chief, it ain’t gonna work that way! I truly wish it did, and quite frankly, many of the better companies in the ILS world are fast at work making products that do.But again wihsihng that the OPAC and Googlezon worked the same just doesn’t mesh with the contextual development of the OPAC and the librarians who would ultimately purchase the ILS/OPAC software. The librarians and libraries thought of their own use cases, ideas, and preferences rather than of users needs. Now by the successes of similar web applications such as Amazon and Google the focus is being placed back where it should have been from the beginning, on user experience. Librarians are starting to complain about their OPACs to their vendors, and thus the whole “my OPAC sucks” meme was born (and there could be a whole other discussion of the OPAC sucks stuff in regards to how it looks versus this posts topic of how it works).
But here is the kicker, and really the great hypocrisy that was by and large the biggest impetus for my little blog here, the complaining librarians often forget that the way the OPAC works is the way THEY asked for it to work! So the vendors are hard at work developing new products to satisfy the librarians new focus on the user. The funny thing is that all of the ILS vendors could indeed produce something as good as Amazon and Google, but no library would buy them…
